Learn the lingo - Pay Per Click Glossary

Confused with all the terms that are thrown around with affiliate marketing or pay per click? What about the acronyms: CPC, CTR, CPA, etc …

Google adwords has their own Adwords Glossary and it can be helpful if you’re new to affiliate marketing.

Consider the terms:

• Double Serving - Displaying more than one ad for the same company or person at a time.
• CPM - This stands for cost-per-thousand impressions. A CPM pricing model means advertisers pay for impressions received
• Opening Image - The opening image is the static image that will be displayed on your video ad before the user initiates the video. When a user clicks the opening image or the play button, the video component of the ad will be played.

Here are some other glossary lists you may want to check out:

• Affiliate Scout
• Affiliate Wiz
• Sempo

Just a helpful resource …