Confused with all the terms that are thrown around with affiliate marketing or pay per click? What about the acronyms: CPC, CTR, CPA, etc …
Google adwords has their own Adwords Glossary and it can be helpful if you’re new to affiliate marketing.
Consider the terms:
- Double Serving – Displaying more than one ad for the same company or person at a time.
- CPM – This stands for cost-per-thousand impressions. A CPM pricing model means advertisers pay for impressions received
- Opening Image – The opening image is the static image that will be displayed on your video ad before the user initiates the video. When a user clicks the opening image or the play button, the video component of the ad will be played.
Here are some other glossary lists you may want to check out:
Just a helpful resource …
