The chart below represents different verticals and their average cost per click from December to May of 2008. This data was provided by Efficient Frontier and was taken across multiple advertisers.
You can see that the CPC has risen for every category except for automotive. Surprise surprise … and that the biggest increases were in auto finance and the mortgage industry. Given the economy and the US appetite for debt it makes sense that the home and auto loan industries are getting more competitive. Efficient frontier states this is most likely due to seasonality …
I guess you could say there is no season for dating, since the CPC has stayed virtually flat across the 6 months listed.
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