For those of you who don’t know, just recently Google announced that Load Time would now be factored in to your landing page quality score. This is good for us who take action, as most people won’t bother doing anything. Check out what Google says about this:
* If graded Page loads slowly -> Quality Score = negatively affected.
* If graded No problems found -> Quality Score = not affected.
* If graded No problems found and marked Load time is faster than the average in your server’s geographic region -> Quality score maybe positively affected.
See that? If your site loads above average, you may get a quality score boost! You can find this info on your keyword analysis page, the magnifying glass next to your keyword. Here’s a screenshot of one of my quality scores with load time included:
Not Just Quality Score
Having a speedy load time can also help your conversions. Yes, you may be blazing along the internet with your T4 connection, but not everyone is like you. When someone lands on your site and has to wait more than a few seconds to load, I can guarantee you will lose some visitors. Even I do this. If your site takes too long to load, bam I’m outta there. You can see how load time is evaluated here.
What causes slow load time?
Multiple redirects, multi-second meta refreshes, and large images/animation are the main culprits. Get rid of any redirects you may have pointing to your lander as well as those meta refreshes.
New Tool on PPCfool
AS for the large images you can check out my new tool. It’s under the tab Toolbox called the Load Time Analyzer. Just enter the URL and it analyzes your site for speed and tells you how big your images are.
Take those large images and shrink the size down. There are a handful of image shrinkers out there, I’ve been using this one. Let me know what you guys think …