Ok, so you’ve learned how to mask links in my last post. But what are some of the standard links you should always have that the spiders are looking for? I would suggest the following 4 links that should always be in your footer or somewhere on your landing page:
About Us
An about us page is just a simple description of your website, its purpose, mission, how the company got started etc… It is basically a summary of your product or service and your intent of the website. All online businesses have this, so if a spider comes to your page and you don’t, they may wonder what’s up.
Privacy policy
This is another must-have link. Google even comes out and tells you in their quality score guidelines that if you request information, be sure to disclose how you will use that in a privacy policy. This is a big no-no not to have one. Here is a decent privacy policy generator
Contact
Again what legitimate online business doesn’t have a contact page? Dedicate a page at the very least for your contact email address. Ideally there should be an address and a phone number. Just make sure your email works on your landing pages, I’ve gotten some interesting emails …
Sitemap
Lastly in helps to include a sitemap. This will aid the spiders to crawl your whole site and get a better feel for what your site is about. You can generate a XML sitemap here.
Optional
To really expand your site, you can consider adding the following to help make your site solid.
- Blog
- Articles
- Resources
- Video
Adding these to your site and expanding on them, will really get you in good graces with the search engines. Even if its just updating your blog a few times a month. You will also begin to rank in the SE’s getting more visitors and more commissions 
Tomorrow I’ll talk about the one thing that if you don’t do, can immediately get you the back button! So stay tuned…
mmm… not so sure about the privacy policy helping QS – haven’t seen any evidence on my sites or in any client work. Just anecdotal evidence (even some of Google’s other statements have contradicted).
That being said though, it’s great for conversion rates which is enough reason to add it.