Last time we talked about your landing page’s call to action and some simple guidelines to follow. Today it’s about outbound links. We all know a good quality score can lower your CPC, but how does one achieve that? One way to get the big G’s blessing is to have relevant outbound links to authority sites for your niche or keyword.
When their spiders come to your site, the check for content, relevancy, as well as outbound links. If you’re bidding on the keyword “flu symptoms” and link out to webMD, it lets the search engines know your site is what it talks about. If that site is linking to random directories, money-making sites, or whatever, red flags may start to rise and your quality score will most likely go down.
The concept here though is to have relevant outbound links that don’t affect your call to action and conversion. You don’t want people landing on your site, only to read a few sentences and then zoom off to an authority site on the subject never to come back.
One way, that I usually do this is to have the more wordy content below the fold that includes these outbound links. This keeps the links away from that precious real estate when the user lands on your site. There are actually many ways of doing this, some more sneaky than others. I don’t want to get into the different methods, just wanted to share the concept.
Where does one find the authority sites? Simple just search for your target keyword in Google more than likely the top ten results will have some big names come up. Think institutions, news sources, educational, etc… you know those pagerank 7 and up type sites.
Hope this helps, would love to hear what some of you think, as this can definitely be considered greyhat 
Dave, your continued series on landing pages is awesome, and this post answers my questions about outbound links. Adding in authority sites will definitely give me a bigger boost
I also like the main takeaway outlined in green. Do you have a plugin for that?
Isabella Murphy