In this series I will be talking about 10 things to really optimize your landing page design, increase your quality score, and common core guidelines that will hopefully improve your bottom line. Let’s get started …
Day 1 - Your Keywords
One thing that hurts a lot of marketers is bidding on hundreds of keywords and pointing them all to the same landing page. I can’t see for any case how all those keywords and hundreds of ads can all be relevant to 1 landing page.
This is something that is so basic and simple that you should always do to increase relevancy and your quality score. If you’re bidding on the keyword “online shoes”, at the very least you should have the keywords in the following on your landing page
- Title tags
- Meta tags
- H1 & H2
- Alt tags
- In the content itself
Whatever you do, don’t make your page appear spammy, naturally occurring keywords and sentences hold much more weight than just inserting your keyword here and there. Also, it helps to have related words peppered throughout your content as well. This will give the spiders the OK that your page is about what you say it is.
In our example online shoes, here are some common related words that could help identify your content:
- sneakers
- boots
- nike
- reebok
- sandals
- footwear
- etc…
A useful tool in finding related keywords is Keyword Map
So after you are done reading this, go and check your landing pages, it takes about 5 minutes to change the title and H1 tags. At the very least, optimizing your page to include your keywords can improve your quality score which will lower your cost per click. Making you a more effective and lethal marketer …
Tomorrow I will talk about 1 simple thing you can do to build instant credibility …. Stay tuned 
Updated:
Here’s the whole series if you want to jump around:
- Make it Personal - Day 2
- Building Credibility - Day 3
- Call to Action - Day 4
- Outbound Links - Day 5
- Masking Links - Day 6
- Standard Links - Day 7
- Updated Content - Day 8
- Visitor Trust - Day 9
- Heat Maps - Day 10
What do you think? Leave a comment or feedback …
Great post Dave! I’ve been sending a ton of keywords to the same landing page and realize now that I’ll need to break them up like you’ve suggested. Thanks for the great info!