Comments on: When to Cut a Keyword Loose? http://www.ppcfool.com/keywords/when-to-cut-a-keyword-loose/ Discover pay per click & affiliate marketing! Thu, 21 Jan 2010 19:31:31 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Dave http://www.ppcfool.com/keywords/when-to-cut-a-keyword-loose/comment-page-1/#comment-135 Dave Mon, 15 Sep 2008 03:55:03 +0000 http://www.ppcfool.com/?p=75#comment-135 Nice, I'm sure I could learn a lot from someone who has been on both sides of the fence. It's amazing someone would throw an offer at a network without ever testing it first. That's a lose-lose situation for both people. Who would want to promote something that doesn't convert? I remember awhile back I was sending hundreds of clicks to this one offer I couldnt figure out why it wasnt converting. Now, it is easy to see, their lander stunk and the offer was blah. That offer will never have any success. A word to you merchants out there :) Nice, I’m sure I could learn a lot from someone who has been on both sides of the fence. It’s amazing someone would throw an offer at a network without ever testing it first.

That’s a lose-lose situation for both people. Who would want to promote something that doesn’t convert? I remember awhile back I was sending hundreds of clicks to this one offer I couldnt figure out why it wasnt converting.

Now, it is easy to see, their lander stunk and the offer was blah. That offer will never have any success. A word to you merchants out there :)

]]> By: Smaxor http://www.ppcfool.com/keywords/when-to-cut-a-keyword-loose/comment-page-1/#comment-132 Smaxor Sun, 14 Sep 2008 15:32:07 +0000 http://www.ppcfool.com/?p=75#comment-132 This is a question I see asked a lot over the years at Wickedfire. I think what needs even more attention then the keywords is the offer. Owning a network I see offers that just don't convert. Plain and simple I don't care if you have the best keywords and the best landers. As a network I try and delete these offers most of the time but it takes a while to flush them out sometimes. Honestly my style is start with words I know that should convert before I try and find a lot of long to medium tails. For example bid on "payday loans" exact match and see if the offer converts at all. Or the keyword "diet" or "weight loss"" to a green tea or acai offer. Being on the inside and owning a network I've realized almost nothing qualifies someone to put an offer on a network other then they have one and have some money. A lot of people come to me and have never tested their offer themselves. Couldn't tell you how it converts or any conversions numbers. They use us as affiliates as their testing board. We blow our money to an offer that just doesn't work. So make sure before you start pruning words you're sure the offer is worth working with at all. Smaxor Ads4dough.com This is a question I see asked a lot over the years at Wickedfire. I think what needs even more attention then the keywords is the offer. Owning a network I see offers that just don’t convert. Plain and simple I don’t care if you have the best keywords and the best landers. As a network I try and delete these offers most of the time but it takes a while to flush them out sometimes. Honestly my style is start with words I know that should convert before I try and find a lot of long to medium tails. For example bid on “payday loans” exact match and see if the offer converts at all. Or the keyword “diet” or “weight loss”" to a green tea or acai offer.

Being on the inside and owning a network I’ve realized almost nothing qualifies someone to put an offer on a network other then they have one and have some money. A lot of people come to me and have never tested their offer themselves. Couldn’t tell you how it converts or any conversions numbers. They use us as affiliates as their testing board. We blow our money to an offer that just doesn’t work. So make sure before you start pruning words you’re sure the offer is worth working with at all.

Smaxor
Ads4dough.com

]]> By: b2b guy http://www.ppcfool.com/keywords/when-to-cut-a-keyword-loose/comment-page-1/#comment-128 b2b guy Fri, 12 Sep 2008 12:36:15 +0000 http://www.ppcfool.com/?p=75#comment-128 As you optimize the landing page, be sure to revisit those paused keywords. As you optimize the landing page, be sure to revisit those paused keywords.

]]> By: Gagan http://www.ppcfool.com/keywords/when-to-cut-a-keyword-loose/comment-page-1/#comment-127 Gagan Thu, 11 Sep 2008 14:34:57 +0000 http://www.ppcfool.com/?p=75#comment-127 Thanks for answering the question Dave. Not to confuse people - recently I launched a new campaign. I started off with targeted & competitive keywords and had a landing page done from a professional. The offer was also targeted to the keywords and the landing page. However, once the campaign was running, the conversions didn't stack up as I had hoped. I ran it for a week. I was thinking of cutting lot of keyword loose when later I switched the offer to another similar offer which did way better in conversions than my original offer I ran. So, sometimes it could be the offer as well. When launching a campaign, also split test offers (2 or 3 at a time). Send huge amount of clicks in the beginning to test everything. Gagan Thanks for answering the question Dave.

Not to confuse people – recently I launched a new campaign. I started off with targeted & competitive keywords and had a landing page done from a professional. The offer was also targeted to the keywords and the landing page. However, once the campaign was running, the conversions didn’t stack up as I had hoped. I ran it for a week. I was thinking of cutting lot of keyword loose when later I switched the offer to another similar offer which did way better in conversions than my original offer I ran.

So, sometimes it could be the offer as well. When launching a campaign, also split test offers (2 or 3 at a time). Send huge amount of clicks in the beginning to test everything.

Gagan

]]> By: adobo republic http://www.ppcfool.com/keywords/when-to-cut-a-keyword-loose/comment-page-1/#comment-126 adobo republic Wed, 10 Sep 2008 10:32:33 +0000 http://www.ppcfool.com/?p=75#comment-126 good information. but how about click frauds? how many percent of those 200 clicks can be considered as click fraud? do you include it in the count? good information. but how about click frauds? how many percent of those 200 clicks can be considered as click fraud? do you include it in the count?

]]>