For those of you who don’t know, just recently Google announced that Load Time would now be factored in to your landing page quality score. This is good for us who take action, as most people won’t bother doing anything. Check out what Google says about this:

* If [...]

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When your landing page is setup and you begin to drive traffic to your site, you will want to evaluate how your page is doing. Apart from outright conversions and testing, I think heat maps are an excellent way to measure how visitors click on your page and analyze their user experience.
A heat map [...]

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Ok, so now you know why updated content is important, today were going to talk about a few simple ways to build visitor trust.
When you’re asking your visitor to sign-up, opt-in, or especially make a purchase; you want the visitor to have no doubts that they can ‘trust’ your site before they do [...]

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Yesterday I talked about what standard links you should include on your landing page. Today’s topic is about making sure your content is up to date, and letting your visitor know that as well.
True Story
Just a few weeks ago, I was researching a small niche by scoping out the competition’s sites. I opted-in [...]

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Ok, so you’ve learned how to mask links in my last post. But what are some of the standard links you should always have that the spiders are looking for? I would suggest the following 4 links that should always be in your footer or somewhere on your landing page:
About Us
An about us [...]

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