Have you ever wondered why old sitcoms have canned laughter or laugh tracks? If you watch an old rerun of Seinfield you’ll know what I mean, someone makes a joke and you hear that ‘laughter’ in the background. Funny thing is, if you ask what most people think about this they’ll say it is dumb, [...]

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Ever wonder how some affiliate are able to dynamically insert the searched keywords on their landing pages? I remember for the longest time, I was always baffled by it, since I’m not much of a programmer or developer. Once I learned I felt kind of dumb since it is extremely simple with just a few [...]

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We all know headlines and taglines are key to keeping the reader on the page and convincing someone to take action. I recently read a piece on how throwing in a rhyme can actually increase credibility. Memorability and Impact The first is obvious. The reader is more likely to remember and can have more of [...]

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For those of you who don’t know, just recently Google announced that Load Time would now be factored in to your landing page quality score. This is good for us who take action, as most people won’t bother doing anything. Check out what Google says about this: * If graded Page loads slowly -> Quality [...]

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When your landing page is setup and you begin to drive traffic to your site, you will want to evaluate how your page is doing. Apart from outright conversions and testing, I think heat maps are an excellent way to measure how visitors click on your page and analyze their user experience. A heat map [...]

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