I just added a simple script for typos, you can play with it here Typo Tool …
I’m sure you’ve seen these before, if not there a neat way to generate misspelled and missed typed keywords.
If its a highly searched keyword you should be able to add a couple hundred impressions just from the typos and [...]

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When selecting keywords, too many times we just pick every related keyword in our topic and just dump them in an adgroup. You should first always try to place yourself in the searchers shoes … what would they be typing? how are they thinking? what problems do they need solved?
Searches are not [...]

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