I recently did a post about ad qualifiers and how to filter your traffic. I basically stated getting a high CTR for the sake of CTR is not always a good thing. That being said, there are times when you may want to increase your CTR on some of your campaigns. [...]

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There’s a lot written about CTR and how to get more clicks. While this definitely has its place, this is not always a good thing. When I first started out, I was always obsessed with getting a higher CTR. Writing goofy or shock and awe ads can usually do the trick, but [...]

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When writing ads, many times we don’t think what the searcher is really looking for, or what problem they need to be solved or relieved of. In my last post keywords and the search time continuum we looked at how keywords follow a process in how they are used for search. They are [...]

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We all know that earning your living from the net can be stressful at times … the big “G” disapproving your ads, the offer that was your primary money maker was pulled, or that ’secret keyword’ is now flooded with new competitors.
So everyone needs a little humor every once in awhile. Below are some [...]

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