If you have been in this game for awhile, you will inevitably have to answer the question, what do you do for a living? I always kind of balk at this, because a majority of the time I will have to go down the path of explaining what affiliate marketing is, using google [...]

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Writing good headlines is key to getting your ad noticed and a clickthrough. Your headline is your ‘first impression’ and contact with the outside world. Miss this and you will let opportunity slip by. In the world of paid search and on the content networks a sloppy headline can literally make or [...]

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So I was up late last night working on a test campaign to get it going. As usual Adwords Editor was taking its sweet time to upload the campaign, after I had finished the keywords and ads. It was fairly late around 1am and I was sleepy, for some reason I get more [...]

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We all know headlines and taglines are key to keeping the reader on the page and convincing someone to take action. I recently read a piece on how throwing in a rhyme can actually increase credibility.

Memorability and Impact
The first is obvious. The reader is more likely to remember and can have more of [...]

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I recently did a post about ad qualifiers and how to filter your traffic. I basically stated getting a high CTR for the sake of CTR is not always a good thing. That being said, there are times when you may want to increase your CTR on some of your campaigns. [...]

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