Writing good headlines is key to getting your ad noticed and a clickthrough. Your headline is your ‘first impression’ and contact with the outside world. Miss this and you will let opportunity slip by. In the world of paid search and on the content networks a sloppy headline can literally make or break a campaign. So how does one write effective headlines?
Fortunately for you, there is a place where you can go where thousands and thousands of headlines are tested everyday. Digg.com. The whole concept behind digg is to make stories popular or bury them all based on one thing … the headline! This mass social experiment is very beneficial to us affiliates.
It’s simple to use, just enter your core keywords into digg and hit search. The most popular headlines that match your phrase come up. This is definitely not an exact science and is not a piece of software that will spit out perfect ads for you every time, but it will definitely get your juices flowing and make you more creative. Feel free to play around with the advanced search features as well.
For example take ‘weight loss’, below are 7 of the top 10 results given:
Notice anything special? 6 of these seven all have numbers in their headlines … Hmmm that must be important. Anyways, just wanted to throw this out there. I’m sure some of you can use this. You may also want to check out my post Ad copy: rational vs. emotional.
I know there are a handful of other tools on the web that are similar to help you out with ad copy, feel free to share if you have any.