We’ve all heard the saying, “no risk no reward”, and this is true in pay per click. I firmly believe this is what holds back many budding affiliate marketers; either bidding too low or bidding on too few keywords and not letting the campaign run long enough to see its potential.
You have to be willing to risk money, when testing new offers. Every campaign you do will not be profitable, in fact most maybe won’t. But the ones that are will more than make up for your losses.
Show me any other business where you can risk $500, $200, even $50 on some content campaigns to test if a business idea is viable or not?
Let’s do a simple comparison: say you want to open up a small shop selling electronics. What are the costs involved with that?
- rent
- electricity
- inventory
- wages
- insurance
- advertising
- equipment
- etc…
Now after several months of setup, you have to wait another 1-2 months to even see what kind of profit/loss you will have.
Compare that too search marketing: say you select USB thumb drives as an affiliate product. You can select your own traffic depending on your keywords and run a simple $200 test within 2-3 days to evaluate its potential. Not profitable? move on to the next product …
Just look where you would be if your small shop wasn’t successful, $10,000+ in the red, and several months later could you finally ditch the effort vs. $200 and 2-3 days. It doesn’t compare. That’s why the risk-reward ratio is unmatched in pay per click.
Be willing to risk because the rewards are worth it! Your thoughts??
You hit the nail right on the head, I think. Similiar analogies can be drawn between working online full time and going to a day job — given the abilities one has online to draw on multiple sources of income versus the one-egg-one-basket style most day jobs usually take on…I’d rather be online
All of life is risk, and your PPC example is going to be one of my favorites — I’ll admit that PPC isn’t an area that I’m fully invested into, but the speed of “that works” or “that blows” is definitely quicker than many other avenues one could take!