We all know headlines and taglines are key to keeping the reader on the page and convincing someone to take action. I recently read a piece on how throwing in a rhyme can actually increase credibility. Memorability and Impact The first is obvious. The reader is more likely to remember and can have more of [...]

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Wow, I didn’t realize how long its been since my last post! I honestly wouldn’t have known that, yet I was getting those emails ‘domain ppcfool.com expires in 21 days’ etc… from my host I apologize for just disappearing, I got a handful of emails asking where did I go. Nothing special, just that I [...]

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I recently watched a webinar on the importance of split testing. Very convincing to say the least. The presenter talked about in one example how a 3 word change was basically worth millions for Dell. Take a look below at the screen shot courtesy of FutureNow. Changing the Learn More Link —> Help Me Choose [...]

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Ok it’s Friday, here are some thoughts for you guys: Ever heard of Jean Paul Sartre? He was a French philosopher, other than that I don’t really know too much about him. Anyways, he believed that people become confused or uncertain when faced with too many choices. The more choices we have in front of [...]

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Gagan over at Niche Affiliate Marketing, recently asked this question: “How long do you give keywords before you pause or delete it?” It’s a good question that every affiliate should have an answer for. If you never pause or delete non-performing keywords you could be losing lots of money. Assuming your ad copy and lander [...]

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