When expanding your campaigns you may find using phrase and broad match useful and profitable. However, along with these match types comes unwanted searches which can wreak havoc on your campaign.
The most notable ways it can affect your bottom line is: inflated impressions this can lower your CTR, which lowers your quality [...]

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Not. I remember when I was growing up, a good family friend would always get flustered and uptight when tax season came around. Now I can understand why. Having setup my corporation last year and 2008 being the first full year with significant profits, it stinks having to write out a massive [...]

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If you’ve never heard of Jeff Walker, his name is synonymous with very successful product launches. Anyways, he has a video out about a guy who went from food stamps to six figures with a tiny list in a very obscure product niche.
Interesting to say the least. If you have a list of [...]

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So I was up late last night working on a test campaign to get it going. As usual Adwords Editor was taking its sweet time to upload the campaign, after I had finished the keywords and ads. It was fairly late around 1am and I was sleepy, for some reason I get more [...]

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Ever wonder how some affiliate are able to dynamically insert the searched keywords on their landing pages? I remember for the longest time, I was always baffled by it, since I’m not much of a programmer or developer. Once I learned I felt kind of dumb since it is extremely simple with just [...]

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