5 Comments Already

commenter
Gagan Said,
September 2nd, 2008 @9:51 am  

Dave,

I think its a combination of 2 or more options you listed. Since I could only choose one, I picked Research. Research is the crucial step in the process since you will have a better idea of how to target your market. Research includes, researching the market, users mind set, you offers and seeing how to put them all together for maximum conversions.

When you make your landing pages, you won’t just slap some graphics together hoping it will catch customers attention, you will know what your users are looking for and that is what will set your campaign on the right path.

Gagan

commenter
Dave Said,
September 2nd, 2008 @10:09 am  

Yes they are definitely all connected, just wanted to see what people would choose if they can only choose one.

commenter
Andrew Payne Said,
September 2nd, 2008 @5:07 pm  

I chose ‘Research’ Dave.. thats a big factor, because in a way everything you do is research.. you split test ads as a research to find the best performer. Initial research is also important, not so much in the offer, but in finding the right angle or keywords/LP design/ads combo that works.

commenter
Kris Said,
September 2nd, 2008 @8:50 pm  

All about the research!
Dave,
You, me, and Andrew should get together sometime. Throw some steaks on the grill or something!
It’s nice to know there are other marketers in the DFW.

commenter
Dave Said,
September 3rd, 2008 @1:24 pm  

Sounds great Kris … just give me a ring :)

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