Writing good headlines is key to getting your ad noticed and a clickthrough. Your headline is your ‘first impression’ and contact with the outside world. Miss this and you will let opportunity slip by. In the world of paid search and on the content networks a sloppy headline can literally make or [...]

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Have you ever wondered why old sitcoms have canned laughter or laugh tracks? If you watch an old rerun of Seinfield you’ll know what I mean, someone makes a joke and you hear that ‘laughter’ in the background. Funny thing is, if you ask what most people think about this they’ll say it [...]

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