I recently watched a webinar on the importance of split testing. Very convincing to say the least. The presenter talked about in one example how a 3 word change was basically worth millions for Dell. Take a look below at the screen shot courtesy of FutureNow. Changing the Learn More Link —> Help Me Choose [...]

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Ok it’s Friday, here are some thoughts for you guys: Ever heard of Jean Paul Sartre? He was a French philosopher, other than that I don’t really know too much about him. Anyways, he believed that people become confused or uncertain when faced with too many choices. The more choices we have in front of [...]

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Gagan over at Niche Affiliate Marketing, recently asked this question: “How long do you give keywords before you pause or delete it?” It’s a good question that every affiliate should have an answer for. If you never pause or delete non-performing keywords you could be losing lots of money. Assuming your ad copy and lander [...]

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Well it doesn’t surprise me in the poll most important factor in a PPC campaign that keywords was voted the most important. Research came in second, which should tell you guys who are just starting out how important the research step is. What did surprise me was to not see bid/keyword management with more votes. [...]

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Ok guys I wanted to do another poll that I thought would be interesting. What would you say is the most important factor in a successful PPC Campaign? Please vote below: Most Important Factor in a Successful PPC Campaign ( polls) Apart from the individual, everything should have been covered, but if I blatantly left [...]

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