There’s a lot written about CTR and how to get more clicks. While this definitely has its place, this is not always a good thing. When I first started out, I was always obsessed with getting a higher CTR. Writing goofy or shock and awe ads can usually do the trick, but [...]

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My wife and I are are going back to visit her homeland South Korea. Land of mountains, kimchee, and Samsung It’s actually going to be my third time to visit, beautiful country.
Not looking forward to the plane ride, about 15 hours total. The jet lag is even worse. [...]

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So your campaign is up and running and making a decent profit, but are you getting the most bang for your buck? In every niche and keyword you will want to find the money zone. Just a simple term for saying which ad place gives you the most profit.
When I first started out, [...]

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A very successful businessman was given a simple interview. It went like this …

what is the secret to your success?
Two words
And, Sir,what are they?
Right decisions.
And how do you make right decisions?
One word.
And, sir, What is that?
Experience.
And how do you get Experience ?
Two words
And, Sir,what are they?
Wrong decisions

Simple but true. There are 3 [...]

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The chart below represents different verticals and their average cost per click from December to May of 2008. This data was provided by Efficient Frontier and was taken across multiple advertisers.

You can see that the CPC has risen for every category except for automotive. Surprise surprise … and that the biggest [...]

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