Why is it that, some people seem to have all the success while others dont? Is it more knowledge, know-how, money, time? Maybe they have that ’secret’ ebook that you never purchased or just got lucky? What could it be?
I recently read somewhere, that achieving a goal can be described like one [...]

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When writing ads, many times we don’t think what the searcher is really looking for, or what problem they need to be solved or relieved of. In my last post keywords and the search time continuum we looked at how keywords follow a process in how they are used for search. They are [...]

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